Pre-purchase checklist
| Question | Why it matters |
|---|---|
| How is topical relevance determined? | A metric alone cannot establish contextual fit. |
| Is the placement in the main article body? | Placement changes context and visibility. |
| Who chooses anchor text? | Over-control can produce unnatural patterns. |
| Can the link be verified after placement? | You need a practical delivery check. |
| What does “lifetime” mean? | Domains and sites can cease operating. |
| Are network sites disclosed? | Non-disclosure limits independent inspection. |
Separate measurable terms from promises
Link count, price, delivery window and a live placement can be checked. Future rankings, immunity from detection and a fixed amount of authority transferred cannot be guaranteed.
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