Backlink Blueprint
Backlink Basics

Dofollow vs nofollow backlinks.

There is no literal dofollow HTML attribute. Standard links are followed by default unless attributes such as nofollow, sponsored or UGC qualify how search engines should interpret them.

Buyer’s GuideUnderstand the Risk

There is no dofollow attribute

Standard links are followed by default. Attributes such as nofollow, sponsored and ugc qualify the relationship for search engines.

Paid links

Google recommends qualifying advertising or paid placements with rel="sponsored" or nofollow. A paid ranking-oriented link left to pass ranking credit can fall under link-spam policy.

Related reading

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Policy reference: Google Search spam policies. Google states that buying or selling links for ranking purposes is link spam; sponsored or advertising links should be appropriately qualified.